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Digital Marketing Specialist

Location: Chicago, IL

The Digital Marketing Specialist is responsible for the day-to-day management and optimization of our SEO and paid search activities. This role requires a intellectually curious, highly analytical individual with the ability to think and act strategically. The ideal candidate is passionate about data, thrives in a fast paced, highly engaged environment and looks to challenge the status quo.

Responsibilities

  • Execute integrated SEO and PPC strategies to increase qualified traffic, improve conversion and drive ROI
  • Drive customer acquisition and attribution modeling efforts to increase the quality and quantity of sales leads
  • Refine and execute paid media strategies across SEM, display, social media and retargeting to optimize spend
  • Manage automated bid management and other campaign management tools
  • Responsible for the ongoing evaluation and assessment of ROI on paid media; manage day-to-day budget decisions
  • Support keywork research efforts to build authority across SEO & SEM
  • Collaborate with marketing team providing keyword research, consulting on editorial calendar, influencing content creation and directing linking initiatives
  • Formulate and execute test plans; leverage A/B and multi-variant testing strategies to optimize segmentation, messaging, landing pages to optimize campaign performance
  • Perform backlink analysis and optimization; prospect for external links and build internal links
  • Develop and develop regular and ad hoc analysis and reporting on business KPIs
  • Analyze performance reporting, develop optimization recommendations and execute
  • Provide input into monthly, quarterly and annual forecasts
  • Evaluate current technology, systems, processes and tools and make recommendations to improve
  • Assist in the definition of SEO/SEM projects and work closely with stakeholders to get them implemented
  • Conduct regular site audits and reviews to identify and resolve issues
  • Stay up to date with the latest innovations and competitive landscape; incorporate into the strategy

Qualifications

  • Bachelor's degree, preferably in marketing, engineering, math or business
  • Minimum three years' success in a performance-based marketing role at an agency or ecommerce company
  • Google AdWords certification and experience with 3rd party tools (Google Analytics, SEMrush, Marin) preferred
  • Loves using data to drive decisions and proactively seeks opportunities to learn
  • Articulates thoughts and ideas clearly, concisely, and persuasively (both written and verbal)
  • Self-starter with hands-on approach and ability to multi-task
  • An entrepreneurial-spirit and desire to help build a new function from the ground up
  • Tech-savvy with advanced proficiency in Excel
  • Travel industry experience preferred

For the right candidate, we offer a competitive salary and benefits.

Job Type: Full-time

Applications process:  Email CV and covering letter to Heather Leisman