Mayrhofen lies in the Zillertal of the Tyrol, approximately an hour from the Tyrolean capital city of Innsbruck, located between the Penken and Ahorn mountains. The Penken can be reached by a gondola system that can be found on the main street in the centre of the village, while the Ahorn cable car, which as of 2008 is the largest cable car in Austria (carrying 160 passengers), is situated at the southern end of the town.

The picturesque resort of Mayrhofen is a popular tourist destination throughout the year. It is a great base for walks, with tracks suitable for everyone ranging from beginners to people looking for something more adventurous. Alternatively, explore the cobbled streets lined with shops, restaurants and pavement cafés.